Easter eggs Taylor Swift left on Midnights for PR professionals

As passionate music lovers who are constantly rocking out in the office’s “Party Pod” and sharing favorite songs in the agency’s dedicated “Tunes” Slack channel, the T&C team contributed heavily to Taylor Swift’s “Midnights” breaking records as the most streamed album within 24 hours of its release. The records didn’t stop there — she also became the first artist to claim all Top 10 slots of the Billboard Hot 100 chart.

As soon as we heard her Benjamin Franklin-esque lyrics, “If you fail to plan, you plan to fail,” we thought of our recent blog and began musing about how great minds think alike. After playing through T-Swift’s newest masterpiece more times than we should admit, we’ve discovered Taylor isn’t only a genius when it comes to the music — she also has some great tips for PR professionals. To quote “Bejeweled,” “I think it’s time to teach some lessons.”

1. “If you fail to plan, you plan to fail.” Mastermind

From crisis planning to media training, compiling research and more, planning is key for any brand.

2. “I should not be left to my own devices. They come with prices and vices. I end up in crisis.” Anti-Hero

When you’re making those crisis plans, make sure you get a qualified team in place and that you have their buy in. Run drills so everyone is on the same page and prepared. It’s important not to deal with a crisis in a vacuum and if everyone’s on the same page, you won’t have to!

3. “And he never thinks of me. Except when I’m on TV.” Midnight Rain

Traditional media relations remains relevant. With so many new programming opportunities and the potential for there to be a resurgence in local programming, nearly every brand can find a niche audience to pitch.  

4. “Get it off your chest. Get it off my desk.” Lavender Haze

One of the first lessons of public relations: Transparency is best. Always. When things go wrong, tell the truth and be accountable for making changes necessary to ensure the same mistakes don’t happen twice.

Did you find any more PR easter eggs in Taylor Swift’s new album? Head over to our social media pages to let us know!

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