Outside of pitching journalists, spearheading press trips and coordinating events for our awesome clients, we T&Cers love to volunteer and have a heart for giving back. This week Emily is representing the agency. She’s at the American Marketing Association Alaska Chapter’s Pitch.Click.Give., donating time to help nonprofits develop a strategic marketing plan and win services to stand out in the upcoming Pick.Click.Give. donation drive. Here’s a quick peek at some of the ways we help others outside of our roles as publicists.Read More
News: Page 7
With the Adventure Travel World Summit arriving in Anchorage on Sept. 19, Thompson & Co. has been gearing up alongside several of our clients. Here are just a few ways we’ve helped them earn media attention recently.
Always lead with what’s new. This may seem like a no brainer, but it’s one we can’t stress enough. Give the headline first (i.e. what’s new) and then tell a journalist what your company is all about.Read More
Alaska’s CBS affiliate KTVA recently profiled Thompson & Co. and its efforts to provide a family-friendly workplace, especially for new mothers and fathers. Watch the segment below and read the full story here.
Thompson and Co. Public Relations joins Snapchat and gives followers an inside look into the diverse facets of the PR industry in Alaska, New York and Houston.
At T&C we are strong believers in technology, exploration and storytelling so it was a natural fit to add Snapchat to our marketing arsenal. Followers will now be able to go behind the scenes of special projects, events and exclusive office moments in addition to getting to know the many personalities that complete the T&C team! The app will also be helpful in obtaining feedback from those who attend T&C events. Various members of the team will manage the account with the possibility of special influencers taking over. Read More
ANCHORAGE, Alaska—Jennifer Thompson will be honored with the University of Alaska Anchorage Journalism and Public Communications Alumni Award on Friday, April 29.
Thompson is the principal partner and president/CEO of Thompson & Co. Public Relations, which has offices in Anchorage, New York City and Houston. She is often involved at the planning level of new projects and manages several of the agency’s clients herself. She personally handles the firm’s most high-level projects, including coordination for national media such as Bravo’s “Top Chef,” NBC’s “Today,” and “Cooking with Paula Deen.” Thompson is an active mentor of young professionals and employs several UAA journalism and public communications graduates.Read More
Thompson & Co. Public Relations President and CEO Jennifer Thompson will be inducted into the Anchorage ATHENA Society on March 21, along with 10 other members in the class of 2016.
Anchorage’s most influential female leaders are invited into the society each year, chosen for their support of Anchorage’s business community and their dedication to helping business women in Anchorage. A program of the Anchorage Chamber of Commerce, the society works to encourage the potential of all women as valued members and leaders of the business community.
The Alaska Journal of Commerce named Thompson & Co. Public Relations Vice President Gary Scott to its 2016 class of Top Forty Under 40 men and women in the state.
This honor is bestowed upon Alaska’s top professionals under the age of 40 who have excelled in their career field and who have exhibited a tremendous amount of commitment to their community.
Recently celebrating his 10th anniversary at Thompson & Co., Scott rose through the ranks from account executive to vice president in eight years. Scott works behind the scenes with multiple major Alaska businesses and organizations to help them achieve success. He currently manages public and community relations for such clients as Alaska Housing Finance Corporation, Anchorage Economic Development Corp., Recover Alaska and the State of Alaska’s Department of Economic Development. These organizations count on Scott to bring them forward-thinking campaigns and ideas through which they can share their programs and initiatives with media and the community.
On Feb. 1, Thompson & Company PR expands to Houston, Texas, creating the third location for the nationally-recognized firm. Located in downtown Houston at Two Allen Center, the new Gulf Coast office will bridge relationships between the agency’s clients that have operations and partnerships in Texas and along the Gulf Coast.
Thompson & Co. recently promoted Liz Baker to vice president, and she will lead the Gulf Coast office in her new role. Baker joined the agency as a senior account manager in 2012 after moving to Anchorage with agency experience from her home state of South Carolina. She brings an expertise in account planning and business development to the Thompson & Co. team.Read More
Alaska Zoo Overview
The Alaska Zoo is a private, nonprofit organization dedicated to providing and finding homes for orphaned, injured or endangered animals. For 46 years, the Alaska Zoo has cared for Alaska’s orphaned and injured wildlife and developed programs to educate industries that interact with these animals in their natural habitat. The Zoo has also supported relief efforts for nuisance wildlife and provided oil spill response expertise. In addition, they dedicated training to youth and provided a research base for agency and corporate partners all while being the state’s largest zoo that in 2014 had nearly 190,000 visitors.
Thompson & Co. Public Relations added experience to its Anchorage, Alaska, office with the addition of former NBC-affiliate reporter Abby Cooper as account executive and Sydney Brusewitz as account coordinator, as well as the promotions of Nikkie Viotto and Emily McLaughlin to junior account executives. In their new roles, each will work for a variety of the agency’s clients including managing social media, writing press releases and pitching media.
“We are excited to see our team expand and continue to grow,” said Jennifer Thompson, president and CEO of Thompson & Co. PR. “Each brings valuable assets to the agency and to the clients they are directly working with. Additionally, promoting within the agency is always our first priority and the growth within is also significant.”Read More
This month the agency is honored to be featured in Alaska Business Monthly by reporter Julie Stricker. If you want to know more about what’s it like to work at T&C, then this is a must read article.
Here’s a favorite line about now agency principal Jennifer Thompson:
“I really needed someone who was fearless, who could think, and think creatively, and someone who had the desire to succeed both professionally and personally,” Graham says in an email. “From her first day on the job, it was apparent that Jen possessed all of those qualities. But even more importantly, she had strong values and an ethical standard, and that was very important to me.”