News: Page 6

The best PR never sees the light of day

After nearly 20 years in the business, T&C President and CEO Jennifer Thompson knows a thing or two about effective Public Relations.

Jennifer sat down with Alaska Business Monthly’s Tracy Barbour to discuss industry practices and why PR is so important. She shared a conviction that she expresses to all of her clients and employees: “Good PR starts at home, and the best PR never sees the light of day.”

Check out the full article with input from other industry leaders. Some include Denali Federal Credit Union VP of Corporate Communications and Development Keith Fernandez and Public Relations Society of America, Alaska Chapter President and University of Alaska Fairbanks Director of University Relations Michelle Renfrew.

A tour of Texas with T&C’s newest team member

Before moving to Houston, I grew up in Galveston, Texas, and graduated from the University of Alabama. One of my favorite parts about going to school out of state was getting to give a tour of Texas to out-of-town friends when they visited. The newest member of the T&C team, I am now an account coordinator in our Houston office. With much of the T&C staff based in our New York City and Anchorage offices, I can’t wait to once again fill the role of Texas tour guide. Showing off the cities I know and love when my new colleagues visit us in Texas. Read More

You might be a T&C summer intern if…

If you show up for your first day of work and you feel like you’re already a valued member of the team, you might be a T&C summer intern.

Summer is a busy time at T&C. When everyone in the office is juggling multiple projects, we are SO thankful to have you around to make sure day-to-day tasks aren’t forgotten or neglected.

Read More

Top 10 things to know before moving to NYC

Beloved T&Cer Nikkie Viotto is packing her bags, leaving Alaska and heading east to take a bite out of the Big Apple. She’ll be working alongside Alexis Isaacs, who has been with T&C’s New York office since 2015, just shortly after she moved to the city from Chicago. Before Nikkie makes the cross-country trek, Alexis has been kind enough to impart a little bit of knowledge she’s learned from living in NYC. Read More

T&C celebrates International Museum Day from coast to coast

T&C’s three offices are perfectly positioned to take part in International Museum Day, which many museums are celebrating by offering free admission today, May 18. The agency’s Manhattan office shares an island with the world-famous MOMA and Guggenheim. It may surprise people to hear that Houston is not just home to T&C but more than 150 museums. Perhaps even more shocking is the flourishing museum scene in T&C’s hometown of Anchorage.

Read More

Alaska AP Style Tips for Travel & Tourism

T&C staff members are known for being grammar and AP style police, and that’s a good thing in our line of work. In public relations, it is important to know and follow all the meticulous rules of AP style, including many that relate specifically to Alaska. (Fun fact: the 49th state has its own AP style guide.)

Included below are some of our favorite AP style tips that relate to travel and tourism in the great state of Alaska.

Read More

Agency tools: Slack it to me

Using Slack seems to make communicators anything but – in fact, the platform helps our agency of anti-slacker, uber-driven PR pros communicate more effectively and efficiently. As communicators by trade, the team at Thompson & Co. has many different tactics for staying in touch. Not just in the Anchorage, Alaska, headquarters but also with colleagues in the agency’s New York City and Houston locations. Read More

Thompson & Bookworms: our favorite reads

At T&C, we’re not just consumers of news articles. Reading is our lifeblood, whether it’s the newest book in a series or a novel that delves deeper into a historical time period. Many of our staffers have English and journalism backgrounds; we love books and the authors who open our minds, to the past, present or even to alternate universes.

Book lovers rejoice—April 23 was World Book Day. We decided one day just wasn’t enough to celebrate. Therefore, we developed a one-week Instagram campaign featuring one to two staffers per day sharing insight into their reading life, from all-time favorite reads, titles and authors with the biggest impact. Through these short snapshots, agency followers were able to glimpse a bit more of T&C’s diverse personalities and tastes, and offer their own opinions on titles, authors and more.

See our recap below from the week, or check it out on Instagram here.

Read More

Western Journey, Celebrating Alaska

Thompson & Co. PR, on behalf of Alaska tourism, assisted longtime freelance writer Eric Lucas with a feature story on the state’s sesquicentennial in 2017. The piece appeared as the cover story in the March/April 2017 edition of AAA Western Journey.

Read More

Sign up for our newsletter!