News: Page 5

Thompson & Bookworms: our favorite reads

At T&C, we’re not just consumers of news articles. Reading is our lifeblood, whether it’s the newest book in a series or a novel that delves deeper into a historical time period. Many of our staffers have English and journalism backgrounds; we love books and the authors who open our minds, to the past, present or even to alternate universes.

Book lovers rejoice—April 23 was World Book Day. We decided one day just wasn’t enough to celebrate. Therefore, we developed a one-week Instagram campaign featuring one to two staffers per day sharing insight into their reading life, from all-time favorite reads, titles and authors with the biggest impact. Through these short snapshots, agency followers were able to glimpse a bit more of T&C’s diverse personalities and tastes, and offer their own opinions on titles, authors and more.

See our recap below from the week, or check it out on Instagram here.

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Western Journey, Celebrating Alaska

Thompson & Co. PR, on behalf of Alaska tourism, assisted longtime freelance writer Eric Lucas with a feature story on the state’s sesquicentennial in 2017. The piece appeared as the cover story in the March/April 2017 edition of AAA Western Journey.

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T&Cers Volunteer Coast To Coast: Thompson & Community

Outside of pitching journalists, spearheading press trips and coordinating events for our awesome clients, we T&Cers love to volunteer and have a heart for giving back. This week Emily is representing the agency. She’s at the American Marketing Association Alaska Chapter’s Pitch.Click.Give., donating time to help nonprofits develop a strategic marketing plan and win services to stand out in the upcoming Pick.Click.Give. donation drive.  Here’s a quick peek at some of the ways we help others outside of our roles as publicists.Read More

Get media attention for your adventure travel business/destination

With the Adventure Travel World Summit arriving in Anchorage on Sept. 19, Thompson & Co. has been gearing up alongside several of our clients. Here are just a few ways we’ve helped them earn media attention recently.

Always lead with what’s new. This may seem like a no brainer, but it’s one we can’t stress enough. Give the headline first (i.e. what’s new) and then tell a journalist what your company is all about.Read More

Thompson & Co. PR now on Snapchat – @thompson.pr

Thompson and Co. Public Relations joins Snapchat and gives followers an inside look into the diverse facets of the PR industry in Alaska, New York and Houston.

At T&C we are strong believers in technology, exploration and storytelling so it was a natural fit to add Snapchat to our marketing arsenal.  Followers will now be able to go behind the scenes of special projects, events and exclusive office moments in addition to getting to know the many personalities that complete the T&C team! The app will also be helpful in obtaining feedback from those who attend T&C events. Various members of the team will manage the account with the possibility of special influencers taking over. Read More

Thompson wins UAA alumni award

ANCHORAGE, Alaska—Jennifer Thompson will be honored with the University of Alaska Anchorage Journalism and Public Communications Alumni Award on Friday, April 29.

Thompson is the principal partner and president/CEO of Thompson & Co. Public Relations, which has offices in Anchorage, New York City and Houston. She is often involved at the planning level of new projects and manages several of the agency’s clients herself. She personally handles the firm’s most high-level projects, including coordination for national media such as Bravo’s “Top Chef,” NBC’s “Today,” and “Cooking with Paula Deen.” Thompson is an active mentor of young professionals and employs several UAA journalism and public communications graduates.Read More

T&C President and CEO named to Anchorage ATHENA Society

Thompson & Co. Public Relations President and CEO Jennifer Thompson will be inducted into the Anchorage ATHENA Society on March 21, along with 10 other members in the class of 2016.

Anchorage’s most influential female leaders are invited into the society each year, chosen for their support of Anchorage’s business community and their dedication to helping business women in Anchorage. A program of the Anchorage Chamber of Commerce, the society works to encourage the potential of all women as valued members and leaders of the business community.

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The Alaska Journal of Commerce named Thompson & Co. Public Relations Vice President Gary Scott to its 2016 class of Top Forty Under 40 men and women in the state.

This honor is bestowed upon Alaska’s top professionals under the age of 40 who have excelled in their career field and who have exhibited a tremendous amount of commitment to their community.

Recently celebrating his 10th anniversary at Thompson & Co., Scott rose through the ranks from account executive to vice president in eight years. Scott works behind the scenes with multiple major Alaska businesses and organizations to help them achieve success. He currently manages public and community relations for such clients as Alaska Housing Finance Corporation, Anchorage Economic Development Corp., Recover Alaska and the State of Alaska’s Department of Economic Development. These organizations count on Scott to bring them forward-thinking campaigns and ideas through which they can share their programs and initiatives with media and the community.

Gary Scott

T&C Vice President Gary Scott

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Thompson & Co. PR In Houston/Gulf Coast

On Feb. 1, Thompson & Company PR expands to Houston, Texas, creating the third location for the nationally-recognized firm. Located in downtown Houston at Two Allen Center, the new Gulf Coast office will bridge relationships between the agency’s clients that have operations and partnerships in Texas and along the Gulf Coast.

Thompson & Co. recently promoted Liz Baker to vice president, and she will lead the Gulf Coast office in her new role. Baker joined the agency as a senior account manager in 2012 after moving to Anchorage with agency experience from her home state of South Carolina. She brings an expertise in account planning and business development to the Thompson & Co. team.Read More

New client reaps quick benefits: An Alaska Zoo case study

Alaska Zoo Overview

The Alaska Zoo is a private, nonprofit organization dedicated to providing and finding homes for orphaned, injured or endangered animals. For 46 years, the Alaska Zoo has cared for Alaska’s orphaned and injured wildlife and developed programs to educate industries that interact with these animals in their natural habitat. The Zoo has also supported relief efforts for nuisance wildlife and provided oil spill response expertise. In addition, they dedicated training to youth and provided a research base for agency and corporate partners all while being the state’s largest zoo that in 2014 had nearly 190,000 visitors.

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