News: Page 3

The future for Alaska’s largest newspaper

At T&C, we pride ourselves on being at the forefront of what’s new in the news industry. A major developing story in Alaska has been the bankruptcy of the Alaska Dispatch News, which was renamed the Anchorage Daily News when it came under new ownership in September.

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We’re hiring! Join our growing Anchorage team

Looking to grow and gain experience at a public relations powerhouse? T&C is hiring for three positions in its Anchorage office and our sister company, Blueprint Alaska, is already looking to add a second member to its team! With the additional hires, T&C will boost its reputation as Alaska’s largest, full-service public relations agency, representing organizations in the state’s leading industries.Read More

Passing the torch to T&C’s 2018 social chair

If you ask many of us at T&C what our favorite part of office life is, besides the work we get to do for our clients, chances are we’ll give you two words: “my coworkers.” Heading to work every day with a team that has your back through thick and thin, who will celebrate your successes and support you through times of crisis fosters the type of workspace that I’ve always felt lucky to be a part of.Read More

T&C’s last-minute Alaska gift guide

It’s less than a week to Christmas; do you know where your gifts are? No judgment here if you’ve waited until the eleventh hour to finish up your shopping, but time is running out. Luckily for you, we’ve pulled together a roundup of some of our favorite gift ideas from The Alaska 100 gift guide series. Checking your list twice should be a no-brainer after skimming through these ideas!Read More

Blueprint Alaska aims to impact public policy and tackle tough issues

New advocacy and public affairs agency to open in the new year

Blueprint Alaska aims to impact public policy and tackle tough issues

 ANCHORAGE, Alaska—A new public affairs and advocacy agency is launching in Alaska, with deep roots and expertise in public relations, strategic communications and public policy. Jennifer Thompson, owner and president/CEO of Thompson & Co. Public Relations, will open a new public affairs agency called Blueprint Alaska on Jan. 1, 2018. Thompson has hired longtime public relations professional and registered Alaska lobbyist Sarah Erkmann Ward, APR, to serve as Blueprint Alaska’s president/CEO, providing clients with years of experience in government relations, issues management, advocacy, and strategic communications counsel.Read More

Add it to your toolbox: Facebook Frames

Facebook frames can take your well-thought-out social media campaign to the next level. If you’re not nodding your head already, you might be wondering what exactly a Facebook frame is. Users who want to support a cause or sports team, or celebrate a holiday, for example, can change their profile photo for an allotted amount of time by utilizing a frame. Frames can also be used within the Facebook camera app much like filters on Snapchat.Read More

T&C launches new type of news with The Alaska 100

Bursting with local culture, beautiful landscapes and endless opportunities for adventure, Alaska is a special place that deserves its own kind of news. As the world continues to evolve, everything moves at a seemingly faster pace. Access to information has never been easier. But, with so much information at our disposal, time to consume it remains a hot commodity.Read More

Telling your stories with video – Making it real.

My Life Today: A Cancer Survivor Series  

When Anchorage and Valley Radiation Therapy Centers (AVRTC), the state’s most advanced radiation oncology treatment, wanted to let prospective patients, families and providers know about benefits of their services, they let their patients do the talking. Their stories of why they needed to beat cancer were far more powerful than the technology that made it possible.Read More

Why we should think “big picture”

In public relations, an ongoing challenge is to identify media angles for our clients that are relevant and timely. Sometimes it’s straightforward—a client may have a new service or an upcoming event that provides reporters with a news hook. But more often, developing unique story angles takes creativity and a big picture mindset, pulling back the lens a bit to use our “outsider” perspective to identify good opportunities for clients.Read More

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