News: Page 3

Telling your stories with video – Making it real.

My Life Today: A Cancer Survivor Series  

When Anchorage and Valley Radiation Therapy Centers (AVRTC), the state’s most advanced radiation oncology treatment, wanted to let prospective patients, families and providers know about benefits of their services, they let their patients do the talking. Their stories of why they needed to beat cancer were far more powerful than the technology that made it possible.Read More

Why we should think “big picture”

In public relations, an ongoing challenge is to identify media angles for our clients that are relevant and timely. Sometimes it’s straightforward—a client may have a new service or an upcoming event that provides reporters with a news hook. But more often, developing unique story angles takes creativity and a big picture mindset, pulling back the lens a bit to use our “outsider” perspective to identify good opportunities for clients.Read More

Twitter chats and how they can elevate your tweet cred

For my non-tweeting companions, you might be wondering what exactly a Twitter chat is. Although it sounds like a conversation between birds, it is actually a social media tool. It can drive important engagement to your brand and direct consumers to your brand’s website. A Twitter chat is a scheduled conversation that is marked by a #hashtag, so that everyone can follow along and join in on the conversation. From travel-themed chats to eccentric foodie conversations, Twitter chats have a range of topics you can find to fit your brand’s message. For PR firms, Twitter chats have become an integral part of social media. It allows for a very organic approach to engage with consumers and the media.Read More

Dining out & doing good

We’re thankful for our clients and team members. We give back to the communities which have given us so much.
– Thompson & Co. Tenets & Convictions

At T&C, we believe in being more than an agency that provides a service. From coast to coast, our service mentality extends to believing that we must serve our communities. We must be dedicated to improving the lives of those around us. In a city like Houston, there are countless opportunities to combine supporting a good cause with grabbing a good bite – two of our favorite things. This is especially true during the annual Houston Restaurant Weeks.

Read More

The best PR never sees the light of day

After nearly 20 years in the business, T&C President and CEO Jennifer Thompson knows a thing or two about effective Public Relations.

Jennifer sat down with Alaska Business Monthly’s Tracy Barbour to discuss industry practices and why PR is so important. She shared a conviction that she expresses to all of her clients and employees: “Good PR starts at home, and the best PR never sees the light of day.”

Check out the full article with input from other industry leaders. Some include Denali Federal Credit Union VP of Corporate Communications and Development Keith Fernandez and Public Relations Society of America, Alaska Chapter President and University of Alaska Fairbanks Director of University Relations Michelle Renfrew.

A tour of Texas with T&C’s newest team member

Before moving to Houston, I grew up in Galveston, Texas, and graduated from the University of Alabama. One of my favorite parts about going to school out of state was getting to give a tour of Texas to out-of-town friends when they visited. The newest member of the T&C team, I am now an account coordinator in our Houston office. With much of the T&C staff based in our New York City and Anchorage offices, I can’t wait to once again fill the role of Texas tour guide. Showing off the cities I know and love when my new colleagues visit us in Texas. Read More

You might be a T&C summer intern if…

If you show up for your first day of work and you feel like you’re already a valued member of the team, you might be a T&C summer intern.

Summer is a busy time at T&C. When everyone in the office is juggling multiple projects, we are SO thankful to have you around to make sure day-to-day tasks aren’t forgotten or neglected.

Read More

Top 10 things to know before moving to NYC

Beloved T&Cer Nikkie Viotto is packing her bags, leaving Alaska and heading east to take a bite out of the Big Apple. She’ll be working alongside Alexis Isaacs, who has been with T&C’s New York office since 2015, just shortly after she moved to the city from Chicago. Before Nikkie makes the cross-country trek, Alexis has been kind enough to impart a little bit of knowledge she’s learned from living in NYC. Read More