Whether you’re just kick-starting your communications career, you’ve stumbled into a position that requires a little more PR know-how than you bargained for, or you’re trying to promote your own business, the world of PR can seem intimidating. Industry leaders throw around terms like SEO, micro-influencer or Barcelona Principles – it can certainly be confusing to professionals new to the field. We’ve put together a list of some of the most commonly used PR words and phrases so you can walk into your next meeting speaking the language of PR. Industry pros, what else would you add to this list?
News: Page 2
How the travel industry goes beyond cruise lines and hotel associations to benefit employees, small businesses and the economy.
“How are you doing?” “What’s new?” “Have you been on any good trips recently?” Whether asked with genuine interest or simply as a play from a networking 101 toolkit, travel works its way into conversations more than almost any other topic.
How people search for information online has drastically changed over the past few years and will continue to evolve as voice search grows in popularity. Instead of just typing a question, many people now conduct online searches by talking directly to their devices and using much more colloquial search terms. When typing on a phone or computer, people might search “restaurants near me.” However, when using voice search, they will likely ask something more specific like “what are the Italian restaurants in downtown Anchorage?”
T&C’s President and CEO Jennifer Thompson bought the company on April 1, 2009, nine years after starting as an intern. She has spent the past decade mentoring and empowering each and every T&Cer, and is dedicated to growth in all ways. From five employees in 2009 to more than 20 employees in offices across the country in 2019, T&C has come a long way.
To celebrate 10 years, we’re coming at you with a list of 10 accomplishments, important milestones and unforgettable memories of the last 10 years.Read More
At T&C, we pride ourselves for our longtime focus and expertise in traditional services like media relations, crisis communication and issues management and advocacy. But we’re also early adaptors to new trends and changing public relations tactics. Therefore, we added a digital team to Thompson & Co. PR in 2017 and haven’t looked back. Adding digital PR tactics to traditional efforts can make a huge impact for your brand.
Many of the staffers who work at our Anchorage office grew up in Alaska. This means they’ve been watching the Iditarod Trail Sled Dog Race most of their lives. Every Alaskan, whether they attend the ceremonial start religiously, volunteer, set up in Nome or watch the race from afar has a special love for the race. We feel lucky to have the opportunity to have insider knowledge. We know about what goes on behind the scenes every year to make the event a success, from the Mushers Banquet to the finish in Nome and more. There are a lot of people behind the race who dedicate long hours, especially close to race time, to ensure that everything goes off without a hitch. We won’t share all the industry secrets, but here is a sneak peek at some of the things we do on behalf of the Iditarod Trail Committee:
T&C’s own Megan O’Malley gives the local’s perspective on Houston’s biggest event
Few things make a Texas girl swoon more than good BBQ, country music and fried food on a stick. Rodeo season is here, which means it’s time to dust off those cowboy boots and get ready for the biggest festival in Houston, the Houston Livestock Show and Rodeo. Since it began in 1932, the Rodeo has grown into a 25-day event that includes carnival rides, finger-licking good Texas foods, livestock shows, shopping, a wine garden, musical performances and of course, the Rodeo itself.
An agency culture of giving
Driven by our tenets and convictions, Thompson & Company PR’s company culture is founded on improving the lives of those around us. Sometimes that means putting in long hours to draft the perfect pitch to earn killer coverage and please our clients. Other times it means volunteering in the local community or helping out a coworker.
Some people tune into the Super Bowl for the game, others for half-time shows and commercials. Whether you eagerly awaited a performance by Adam Levine, Big Boi and Travis Scott or just stayed for the ads, the big game is always the most-watched television event of the year. As the biggest stage for advertisers, each year the bar is set even higher.
Fairbanks is one of the northernmost cities in America and one with the largest population in Interior Alaska. It is known for its cold temperatures, quirky culture and exceptional views of the northern lights.
Historically considered a summer tourism destination, the Golden Heart City is also a must-see for any Alaska winter vacation. Fairbanks is packed with outdoor excursions and surrounded by vast mountain and river views. It is guaranteed to impress even the most experienced travelers.
With so many activities to choose from and so little time, we crafted an Alaska bucket list with our favorite things. We were there for only one weekend. Therefore, we didn’t waste a minute of daylight and took advantage of the beautifully clear nights.
Here are our three favorite things we did in Fairbanks:
Did you know there are more than 400,000 slaves living in America today? That’s why National Human Trafficking Awareness Month is important.
Contrary to popular belief, slavery is not an atrocity of the past, and it isn’t limited to third-world countries and far away places. Slavery is a thriving, multi-billion dollar criminal industry that plagues the United States and many other nations. There are an astonishing 403,000-estimated slaves living in America. Their perils aren’t as obvious as poverty or hunger. But this affront to basic human decency is actually happening in plain sight and in places you’d least expect.