At Thompson & Co. Public Relations, we have employees in five states and a rotating remote work Friday schedule that prepared us for the challenge of working remotely long term. While some businesses are adapting on the fly, we want to offer some tips that work for us.Read More
News: Page 2
Alaska’s nonprofits lift a lot of weight, often with little support. Charged with fulfilling a mission to make each community a better place, there’s no doubt to the impacts they make, especially in the face of a crisis such as the ongoing pandemic. In gratitude, Thompson & Co. Public Relations is providing free communications consulting for up to three nonprofits a week throughout the month of April.Read More
A PR perspective on managing the situation, sharing information and staying healthy throughout the coronavirus
Jump to a section:
- A global perspective
- Communications tips and links
- Where to find good, factual information
- Learning opportunities
- Examples of who is doing it right
How to do it and why you need it
Whether you are the communications lead at your workplace, part of the C-suite or an employee whose goal is to hide behind the computer and steer clear of public speaking at all costs, it’s important to understand how the media works, and how and when it’s appropriate to engage.
From climbing the monkey bars to climbing the corporate career ladder, each stage of life plays a unique role in developing our character. When we think about the most defining moments of our education and professional development, most people recall classes like public relations 101, endless hours drafting a senior thesis, excitedly pouring coffee at a summer internship and finally scoring a job.
Although these are all important milestones, there are equally-important life lessons that came much earlier that are used every day (and often overlooked). As students around the world head back to school, we’re reflecting on the tried and true takeaways from our own classroom days.
Although content is king, creative content specialists Kelsey Fiedler and Megan O’Malley are known internally as T&C’s content queens. In 2018, we developed the creative content team to provide more opportunities for T&C to help our clients to maximize their content’s impact.
“Be grateful and give back.” It’s one of T&C’s Tenets & Convictions and we know without our clients and team members, we wouldn’t be able to do and experience so many things in this PR life. We like to show our gratitude by giving back to the community that has given us so much, from our humble beginnings to today, 10 years later.
In honor of our 10th anniversary this year, we put together 10 things we are grateful for and ways our employees give back in their own communities.
Whether you’re just kick-starting your communications career, you’ve stumbled into a position that requires a little more PR know-how than you bargained for, or you’re trying to promote your own business, the world of PR can seem intimidating. Industry leaders throw around terms like SEO, micro-influencer or Barcelona Principles – it can certainly be confusing to professionals new to the field. We’ve put together a list of some of the most commonly used PR words and phrases so you can walk into your next meeting speaking the language of PR. Industry pros, what else would you add to this list?
How the travel industry goes beyond cruise lines and hotel associations to benefit employees, small businesses and the economy.
“How are you doing?” “What’s new?” “Have you been on any good trips recently?” Whether asked with genuine interest or simply as a play from a networking 101 toolkit, travel works its way into conversations more than almost any other topic.
How people search for information online has drastically changed over the past few years and will continue to evolve as voice search grows in popularity. Instead of just typing a question, many people now conduct online searches by talking directly to their devices and using much more colloquial search terms. When typing on a phone or computer, people might search “restaurants near me.” However, when using voice search, they will likely ask something more specific like “what are the Italian restaurants in downtown Anchorage?”
T&C’s President and CEO Jennifer Thompson bought the company on April 1, 2009, nine years after starting as an intern. She has spent the past decade mentoring and empowering each and every T&Cer, and is dedicated to growth in all ways. From five employees in 2009 to more than 20 employees in offices across the country in 2019, T&C has come a long way.
To celebrate 10 years, we’re coming at you with a list of 10 accomplishments, important milestones and unforgettable memories of the last 10 years.Read More