Many of the staffers who work at our Anchorage office grew up in Alaska. This means they’ve been watching the Iditarod Trail Sled Dog Race most of their lives. Every Alaskan, whether they attend the ceremonial start religiously, volunteer, set up in Nome or watch the race from afar has a special love for the race. We feel lucky to have the opportunity to have insider knowledge. We know about what goes on behind the scenes every year to make the event a success, from the Mushers Banquet to the finish in Nome and more. There are a lot of people behind the race who dedicate long hours, especially close to race time, to ensure that everything goes off without a hitch. We won’t share all the industry secrets, but here is a sneak peek at some of the things we do on behalf of the Iditarod Trail Committee:

Media Relations

Media relations is at the core of what we do for so many of our clients. The goal of our media relations for the Iditarod is to amplify a few things. That includes the important historic, social, economic and cultural significance of the Iditarod. Also, its role in preserving the contributions that dog mushing has had throughout history, and still today, in Alaska and beyond.

We are always at the ready when the media calls with questions about the Iditarod. After four years of working with the race coordinators, we’ve become fairly educated in all things dog mushing. We know just how to get the media answers when they call, and we are happy to coordinate with them to make sure they have all the interviews they need for their story.

Some media relations tactics that we carry out for the Iditarod include:

  • Writing and distributing press releases to instate, national and international media,
  • Targeted pitching to media,
  • Updating and maintaining the official media guide,
  • Coordinating pre-race and pre-finish media briefings,
  • Media coordination at the ceremonial start, the restart in Willow and at the finish line in Nome.

Iditarod Media Credentialing 

iditarod 2019

Behind the scenes at the check presentation.

Just like every major sporting event, media are able to apply for media credentials to get inside access to specific media zones throughout the race. Having media credentials for events like this is important so that journalists and other media have the what they need for their stories. We vet the applications on behalf of the Iditarod and coordinate with media once they are approved for their credentials.


Some more things we do to assist with media credentialing:

  • Coordinating distributions of physical media credentials at the pre-race media briefing,
  • Monitoring credentialed media to ensure that all expectations and protocols are being followed.



iditarod 2019

Post-race press conference with 2019 winner Pete Kaiser.

Event coordination is another tactic we employ for many of our clients. Whether we’re planning a press conference that will draw in target media or coordinating an open house, community event or celebration, our staff can get it done. From renting tables to putting together centerpieces and managing invitations and RSVPs, no task is too big or too small for the T&C team.

There are many major events associated with the Iditarod. It starts with the pre-race media briefing and ending with the Finisher’s Banquet in Nome. Our involvement with each event varies but we are always onsite and ready to help out. At the media briefing prior to the start, T&C leads an integral presentation for media at race headquarters. At the Musher’s Banquet, we assist with seating and guest check-in. In addition, we help with volunteer coordination, media coordination and organization of the Musher

Meet and Greet. We also help coordinate the run of show and emcee script to ensure that everything goes to plan.


Other ways we help carry out Iditarod events:

  • Coordinate venue and room needs from tables and room layout to miscellaneous supplies,
  • Coordinate additional needs from tablecloths to audio and visual and live entertainment,
  • Create presentation materials and collateral such as event programs, signage and more.

It takes a lot of people to make the Iditarod run smoothly and we are so proud to be a part of that behind-the-scenes team that helps everything come together.

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