Who remembers MTV’s “TRL?”

For those of you unfamiliar, “TRL” (Total Request Live) was a live MTV broadcast in Times Square. Host Carson Daly would count down the top 10 music videos interspersed with live guests and fun surprises. We couldn’t get enough. I bring this up to connect it to a popular video tool – Facebook Live.

Facebook Live is a live video streaming feature on the Facebook app that lets users record and broadcast an event. It also lets users interview or tutorial to their audience in real time. Videos show up in followers’ newsfeeds during the live event and remain on the business’ page like a regular video post. This allows viewers to watch or revisit once the event has ended. (Tip: the chances of seeing a video while it’s live is higher, so let your followers know to tune in).

You may have recently seen T&C President and CEO Jennifer Thompson, along with Blueprint Alaska President Sarah Erkmann Ward, give an update from the PR Society of America’s Counselors Academy conference in Toronto using Facebook Live. They chose this platform to share industry insights in real time. It also helped to connect with their audience in the most genuine, conversational way possible. These are two important reasons to implement Facebook Live into your marking or public relations plan.

Here’s one more reason we love Facebook Live. It allows us to include everyone in what’s happening throughout the state, such as sharing events with people who aren’t able to attend. Alaska Housing Finance Corporation is an example of a business that has used Facebook Live to stream programing and events. This helped important information reach Alaskans in all areas of the state.

Whether you’re trying to raise brand awareness, get more business in the door, or increase interactions with your current audience, Facebook Live is a tool we can get behind – and we think you should too.