At Thompson & Co. Public Relations we live by the mantra that the best PR never sees the light of day. Our goal is to help our clients deliver their message to the public in a thoughtful and strategic manner. Their victories are their own and we celebrate the wins internally in our office and move on to crafting the next message, editing the next video or planning the next event.
But for one night, and just a few hours, we set our mantra aside to celebrate our clients and their work during the Public Relations Society of America Alaska chapter Aurora Awards, which recognizes the best of PR in the state. An Aurora Award is earned for excellence in public relations categories across several different categories like social media, media relations and promotional materials.
This year, T&C received several awards that are all very special to us, but most notably we earned first, second and third-place honors in the media relations category, our agency’s “bread and butter.” T&C clients earned the following awards:
The Lakefront Anchorage with T&C earned first place for media relations for work on the Beer and Bacon Festival. This is an annual event that pairs craft Alaska beers with bacon dishes and draws hundreds of people.
UAA College of Engineering and T&C also took the top spot in the special electronic and printed promotional material category. The award was for re-branding the University of Alaska Anchorage’s College of Engineering recruitment materials.
The judges in New Orleans gave perfect scores in the social media category to the Alaska Travel Industry Association and T&C’s efforts to make Travel Alaska a trending topic with media and visitors on Twitter.
Recover Alaska, C+L Creative and Thompson & Co PR earned a second-place award in the events and observations (more than seven days) category for efforts to raise awareness about Recovery Month. This is an annual observance that recognizes the accomplishments of people in recovery from drug or alcohol dependence.
Our second-place Aurora Awards in the special electronic and printed promotional material category comes solely from the work of Thompson & Co PR to launch and develop content for The Alaska 100. The Alaska 100 is newsletter and website featuring 100-word stories or 100-second videos that are delivered to thousands of inboxes around the state every two weeks.
The judges awarded a second-place Aurora Award to Alaska Travel Industry Association and T&C in the events category (less than seven days) for our creativity to re-launch Alaska Media Road Show after significant budget challenges had put the event on hiatus during the recession in Alaska.
Our client, the Alaska Native Science and Engineering Program, earned a third-place award in the video material category for the ANSEP Partner Video Series. In their remarks, the judges noted that the videos had a clear intention and that intention was effective in reaching target markets.
The Thompson & Co PR sweep in the media relations category continued with a third-place award for the Let Every Woman Know- Alaska campaign. The campaign raises awareness of the sensitive topic of gynecological cancers. This campaign earned high praise from the judges for its “solid results” and “effective use of a limited budget.”
The partnership with Recover Alaska, C+L Creative and T&C was also awarded in the events + observations (less than seven days) category for Recovery Month.
Congratulations to our amazing clients! Thank you for trusting us and allowing us to share in the recognition of your work. Now onto crafting the next message…
Find a full list of this year’s Aurora Awards winners here.