Welcome to Digital Advertising 101, your crash course on what digital advertising is, why you should use it and how to start your campaign. Before we dive in, let’s take a step back. What is digital advertising? Digital advertising can mean everything from the graphics that appear on the tops and sidebars of websites to the top Google Search results, clips that play before a YouTube video, ads that play on your favorite music and television streaming services and social media advertising. While these things have traditionally been used as a tool for marketing departments to sell a product, they can also be a very effective tool in the public relations toolbox.
What marketers need to know right now
There has long been some concerns about how Apple’s iOS 14.5 update will impact digital marketing, specifically advertising, and what digital marketers need to do to adapt moving forward. If you’re looking for a deep dive into this topic, look no further. But before we dive into the really technical stuff, here’s the high-level overview.
The past year may be remembered for a lot of things, but one milestone shows that through it all, many people were out to help. Reporting by Candid and the Center for Disaster Philanthropy found more than $20 billion went to COVID-19 relief in 2020. The report found corporate foundations and corporate giving programs accounted for $9.4 billion of the total relief funding in 2020 – or 44% of all giving. That’s something to celebrate!
Thompson & Co. PR sponsors PRSSA memberships
Eligible students at the University of Alaska Anchorage can get a membership at no cost to them to the national Public Relations Student Society of America. The organization prepares students pursuing a career in public relations and communications to be workforce-ready when they graduate by providing them access to local and global resources, including connection to a network of peers and mentors.
It’s safe to say that many people will continue working from home, or “WFH”, for the foreseeable future. While a 15-foot commute to the office comes with ups and downs, a positive attitude and a few solid tips can ensure you remain professional through days full of video calls.
Search engine optimization, or SEO, focuses on enhancing your website content so that it yields better results in a Google search. What that really means is that you’re making sure you’re writing for your audience by figuring out what it is they are searching for.
SEO is important for online content because it makes your website easier to find for people who may be interested in your products and services. There are a few different ways to make your website rank higher with search engines and a number of online tools to help. Understanding what keywords are and how to use them to benefit your website is one of the first steps.