Why charitable giving should be part of your PR strategy

The past year may be remembered for a lot of things, but one milestone shows that through it all, many people were out to help. Reporting by Candid and the Center for Disaster Philanthropy found more than $20 billion went to COVID-19 relief in 2020. The report found corporate foundations and corporate giving programs accounted for $9.4 billion of the total relief funding in 2020 – or 44% of all giving. That’s something to celebrate!

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Public relations students get a boost from local agency

Thompson & Co. PR sponsors PRSSA memberships

Eligible students at the University of Alaska Anchorage can get a membership at no cost to them to the national Public Relations Student Society of America. The organization prepares students pursuing a career in public relations and communications to be workforce-ready when they graduate by providing them access to local and global resources, including connection to a network of peers and mentors.

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Writing style tips for Alaska Native communications

Support Alaska businesses this holiday season

Clients, T&C win big at annual Aurora Awards!

Thompson & Co. Public Relations promotes four to management, executive positions

Local small business shares national honors; named in Top Places to Work in PR

SEO strategies for your website: Intro to keywords

Search engine optimization, or SEO, focuses on enhancing your website content so that it yields better results in a Google search. What that really means is that you’re making sure you’re writing for your audience by figuring out what it is they are searching for.

SEO is important for online content because it makes your website easier to find for people who may be interested in your products and services. There are a few different ways to make your website rank higher with search engines and a number of online tools to help. Understanding what keywords are and how to use them to benefit your website is one of the first steps.

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Thompson & Co. Public Relations offers new services to advance inclusion, amplify BIPOC voices

To make sure Alaska’s storytellers are representative and brand messaging is inclusive to all Alaskans, Thompson & Co. Public Relations is announcing the development of a new division and suite of services.

The division, led by T&C’s Executive Vice President Gary Scott and Senior Culture & Content Strategist Thomas McIntyre, will raise the voices of Black, Indigenous, people of color as well as issues of inequality affecting marginalized groups.

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Lessons from #SMWOne: virtual social media conference

At Thompson & Co. Public Relations, one of our Tenets and Convictions is to have a focus on personal and professional development to provide our clients with fresh ideas, the latest in communications trends and new ways to stay ahead of the competition. To do this, we continue to learn and push ourselves beyond our comfort. Recently, our social media team attended the virtual Social Media Week, SMWOne, which was moved online and extended to a four-week program.

SMWOne features presenters from leading brands in social media, from major influencers to data analysts and everything in between. This year’s lineup included representatives from Savage x Fenty, TikTok, Google, and Disney. After weeks of live video presentations, networking via Slack and virtual hangouts, our team is energized with new knowledge and ideas, and we’re excited to share what’s next in social media.

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