Back to school and back to the basics

From climbing the monkey bars to climbing the corporate career ladder, each stage of life plays a unique role in developing our character. When we think about the most defining moments of our education and professional development, most people recall classes like public relations 101, endless hours drafting a senior thesis, excitedly pouring coffee at a summer internship and finally scoring a job.

Although these are all important milestones, there are equally-important life lessons that came much earlier that are used every day (and often overlooked). As students around the world head back to school, we’re reflecting on the tried and true takeaways from our own classroom days.

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Getting the most out of your content

Although content is king, creative content specialists Kelsey Fiedler and Megan O’Malley are known internally as T&C’s content queens. In 2018, we developed the creative content team to provide more opportunities for T&C to help our clients to maximize their content’s impact.

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10 things we’re grateful for and ways we give back

“Be grateful and give back.” It’s one of T&C’s Tenets & Convictions and we know without our clients and team members, we wouldn’t be able to do and experience so many things in this PR life. We like to show our gratitude by giving back to the community that has given us so much, from our humble beginnings to today, 10 years later.

In honor of our 10th anniversary this year, we put together 10 things we are grateful for and ways our employees give back in their own communities.

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50 terms every PR pro should know

Whether you’re just kick-starting your communications career, you’ve stumbled into a position that requires a little more PR know-how than you bargained for, or you’re trying to promote your own business, the world of PR can seem intimidating. Industry leaders throw around terms like SEO, micro-influencer or Barcelona Principles – it can certainly be confusing to professionals new to the field. We’ve put together a list of some of the most commonly used PR words and phrases so you can walk into your next meeting speaking the language of PR. Industry pros, what else would you add to this list?

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Toast to tourism: National Travel and Tourism Week 2019

How the travel industry goes beyond cruise lines and hotel associations to benefit employees, small businesses and the economy.

“How are you doing?” “What’s new?” “Have you been on any good trips recently?” Whether asked with genuine interest or simply as a play from a networking 101 toolkit, travel works its way into conversations more than almost any other topic.

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Voice search: what’s next in SEO?

How people search for information online has drastically changed over the past few years and will continue to evolve as voice search grows in popularity. Instead of just typing a question, many people now conduct online searches by talking directly to their devices and using much more colloquial search terms. When typing on a phone or computer, people might search “restaurants near me.” However, when using voice search, they will likely ask something more specific like “what are the Italian restaurants in downtown Anchorage?”

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Celebrating 10 years with T&C

T&C’s President and CEO Jennifer Thompson bought the company on April 1, 2009, nine years after starting as an intern. She has spent the past decade mentoring and empowering each and every T&Cer, and is dedicated to growth in all ways. From five employees in 2009 to more than 20 employees in offices across the country in 2019, T&C has come a long way.

To celebrate 10 years, we’re coming at you with a list of 10 accomplishments, important milestones and unforgettable memories of the last 10 years.Read More

Make room for digital in your PR budget

At T&C, we pride ourselves for our longtime focus and expertise in traditional services like media relations, crisis communication and issues management and advocacy. But we’re also early adaptors to new trends and changing public relations tactics. Therefore, we added a digital team to Thompson & Co. PR in 2017 and haven’t looked back. Adding digital PR tactics to traditional efforts can make a huge impact for your brand.

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What it’s like to be on the communications team for the “Last Great Race on Earth”

Many of the staffers who work at our Anchorage office grew up in Alaska. This means they’ve been watching the Iditarod Trail Sled Dog Race most of their lives. Every Alaskan, whether they attend the ceremonial start religiously, volunteer, set up in Nome or watch the race from afar has a special love for the race. We feel lucky to have the opportunity to have insider knowledge. We know about what goes on behind the scenes every year to make the event a success, from the Mushers Banquet to the finish in Nome and more. There are a lot of people behind the race who dedicate long hours, especially close to race time, to ensure that everything goes off without a hitch. We won’t share all the industry secrets, but here is a sneak peek at some of the things we do on behalf of the Iditarod Trail Committee:

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Rodeo ready: An insider’s guide to the Houston Livestock Show and Rodeo

T&C’s own Megan O’Malley gives the local’s perspective on Houston’s biggest event

Few things make a Texas girl swoon more than good BBQ, country music and fried food on a stick. February is here, which means it’s time to dust off those cowboy boots and get ready for the biggest festival in Houston, the Houston Livestock Show and Rodeo. Since it began in 1932, the Rodeo has grown into a 25-day event that includes carnival rides, finger-licking good Texas foods, livestock shows, shopping, a wine garden, musical performances and of course, the Rodeo itself.

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T&C celebrates Random Acts of Kindness Day

An agency culture of giving

Driven by our tenets and convictions, Thompson & Company PR’s company culture is founded on improving the lives of those around us. Sometimes that means putting in long hours to draft the perfect pitch to earn killer coverage and please our clients. Other times it means volunteering in the local community or helping out a coworker.

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Super Bowl LIII: The good, the bad and the ugly of branding

Some people tune into the Super Bowl for the game, others for half-time shows and commercials. Whether you eagerly awaited a performance by Adam Levine, Big Boi and Travis Scott or just stayed for the ads, the big game is always the most-watched television event of the year. As the biggest stage for advertisers, each year the bar is set even higher.

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