Jennifer Thompson named leader of PRSA’s Counselors Academy

Two new members named to 2022 Executive Committee and Officers Announced

NEW YORK (April 19, 2022) – PRSA, the nation’s leading professional organization serving the communications community, announced today that Jennifer Thompson, president and CEO of Alaska-based Thompson & Co. Public Relations, has been named the 2022 Chair of PRSA’s Counselors Academy, which focuses on the business and leadership of public relations agencies. In addition, the group named two new members to its Executive Committee and announced its 2022 officers.

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PR trends to know in 2022

With the world of communications always changing, businesses must make sure they stand out in a crowded field. One way to do that is by staying up to date on the latest trends in public relations, digital marketing, and social media. Here are a few trends to keep in mind for your communications strategies in 2022 and beyond.

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Digital Advertising 101: How brands can use digital advertising to do more than sell

Welcome to Digital Advertising 101, your crash course on what digital advertising is, why you should use it and how to start your campaign. Before we dive in, let’s take a step back. What is digital advertising? Digital advertising can mean everything from the graphics that appear on the tops and sidebars of websites to the top Google Search results, clips that play before a YouTube video, ads that play on your favorite music and television streaming services and social media advertising. While these things have traditionally been used as a tool for marketing departments to sell a product, they can also be a very effective tool in the public relations toolbox.

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How will Apple’s iOS 14.5 release impact digital marketing?

What marketers need to know right now

There has long been some concerns about how Apple’s iOS 14.5 update will impact digital marketing, specifically advertising, and what digital marketers need to do to adapt moving forward. If you’re looking for a deep dive into this topic, look no further. But before we dive into the really technical stuff, here’s the high-level overview.

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Why charitable giving should be part of your PR strategy

The past year may be remembered for a lot of things, but one milestone shows that through it all, many people were out to help. Reporting by Candid and the Center for Disaster Philanthropy found more than $20 billion went to COVID-19 relief in 2020. The report found corporate foundations and corporate giving programs accounted for $9.4 billion of the total relief funding in 2020 – or 44% of all giving. That’s something to celebrate!

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Public relations students get a boost from local agency

Thompson & Co. PR sponsors PRSSA memberships

Eligible students at the University of Alaska Anchorage can get a membership at no cost to them to the national Public Relations Student Society of America. The organization prepares students pursuing a career in public relations and communications to be workforce-ready when they graduate by providing them access to local and global resources, including connection to a network of peers and mentors.

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Writing style tips for Alaska Native communications

Support Alaska businesses this holiday season

Clients, T&C win big at annual Aurora Awards!

Thompson & Co. Public Relations promotes four to management, executive positions

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