In our office, the word FAM is thrown around a lot. But many of our new employees often don’t know what that word even means. Some think it might be shorthand for “family” or in texting it could mean “for a minute.” But at Thompson & Co. Public Relations, FAM means familiarization. Specifically, we use that term when learning about a new tour, business, or destination as it relates to our travel and tourism clients.
At Thompson & Co. Public Relations we live by the mantra that the best PR never sees the light of day. Our goal is to help our clients deliver their message to the public in a thoughtful and strategic manner. Their victories are their own and we celebrate the wins internally in our office and move on to crafting the next message, editing the next video or planning the next event.
It’s the anniversary of Hurricane Harvey, the “Storm of the Century,” which dumped 50 inches of rain on Texas for five days. It also killed more than 100 people and caused $125 billion worth of destruction. Thinking about the impact Hurricane Harvey had on me and my community brings back a flood of emotions including sadness, humility, honor, pride and most importantly strength. It is also a reminder of the importance of being prepared.
Who remembers MTV’s “TRL?” For those of you unfamiliar, “TRL” (Total Request Live) was a live MTV broadcast in Times Square, where host Carson Daly would count down the top 10 music videos interspersed with live guests and fun surprises. We couldn’t get enough.
I bring this up to connect it to a popular video tool – Facebook Live.
According to analytics firm Flurry, in 2017, U.S. consumers spent up to five hours per day on mobile devices. This means we’re spending more and more time scrolling through newsfeeds, listening to that new track and sharing real-time experiences with friends and followers. We’ve put together a list of must-have apps for your digital repertoire in 2018.
When hiring, T&C searches out media junkies who live and breathe their work. This means we have a staff with more curiosity than can ever be quenched. We pride ourselves in using every situation as an opportunity to learn and come up with new ways. That way, we can apply things we see in everyday life to our strategic plans for the benefit of our clients. We often invite industry leaders and members of our community into our office for informal and valuable learning sessions.Read More
As an agency with clients that span industries across the state – from tourism to health care to resource development – we learn a lot from our clients. Industry and local knowledge is necessary for us to develop strategic public relations plans. But T&C is also proactive in seeking out the learning opportunities that help us excel at our jobs. Sometimes those opportunities are PR industry-focused and sometimes they are simply to learn more about our community. During a recent, informal learning session, our office had the privilege of chatting with Kim Reitmeier, executive director of ANCSA Regional Association. It was a fascinating conversation about Alaska Native corporations and how they are intricately woven into the fabric of Alaska’s economy.
Tourism season is kicking off in Alaska and it’s projected to be a record-breaking year. The cruise ship passenger numbers are forecasted to top one million again this year. We have several other reasons why the season will be a memorable one. To stay ahead of the tourism season, T&C pinpoints the big trends to keep an eye on. Here are just a few Alaska tourism trends for 2018 and beyond.
In the field of PR, a consistent flow of creativity and productivity isn’t just helpful – it’s critical. At T&C we love our culture and foster a collaborative office environment where ideas are flowing, energy is up and staff is ready for any curveball thrown our way. One of our favorite tactics is ensuring that the office jams are on point at all times.Read More
At T&C, we pride ourselves on being at the forefront of what’s new in the news industry. A major developing story in Alaska has been the bankruptcy of the Alaska Dispatch News, which was renamed the Anchorage Daily News when it came under new ownership in September.
Looking to grow and gain experience at a public relations powerhouse? T&C is hiring for three positions in its Anchorage office and our sister company, Blueprint Alaska, is already looking to add a second member to its team! With the additional hires, T&C will boost its reputation as Alaska’s largest, full-service public relations agency, representing organizations in the state’s leading industries.Read More