Two new members named to 2022 Executive Committee and Officers Announced
NEW YORK (April 19, 2022) – PRSA, the nation’s leading professional organization serving the communications community, announced today that Jennifer Thompson, president and CEO of Alaska-based Thompson & Co. Public Relations, has been named the 2022 Chair of PRSA’s Counselors Academy, which focuses on the business and leadership of public relations agencies. In addition, the group named two new members to its Executive Committee and announced its 2022 officers.
With the world of communications always changing, businesses must make sure they stand out in a crowded field. One way to do that is by staying up to date on the latest trends in public relations, digital marketing, and social media. Here are a few trends to keep in mind for your communications strategies in 2022 and beyond.
Thanks to the rapid growth of social media and the introduction of new platforms and features like TikTok and Instagram Reels, PR boxes have become increasingly popular among media personnel, influencers and their audiences.
Welcome to Digital Advertising 101, your crash course on what digital advertising is, why you should use it and how to start your campaign. Before we dive in, let’s take a step back. What is digital advertising? Digital advertising can mean everything from the graphics that appear on the tops and sidebars of websites to the top Google Search results, clips that play before a YouTube video, ads that play on your favorite music and television streaming services and social media advertising. While these things have traditionally been used as a tool for marketing departments to sell a product, they can also be a very effective tool in the public relations toolbox.
There has long been some concerns about how Apple’s iOS 14.5 update will impact digital marketing, specifically advertising, and what digital marketers need to do to adapt moving forward. If you’re looking for a deep dive into this topic, look no further. But before we dive into the really technical stuff, here’s the high-level overview.
The past year may be remembered for a lot of things, but one milestone shows that through it all, many people were out to help. Reporting by Candid and the Center for Disaster Philanthropy found more than $20 billion went to COVID-19 relief in 2020. The report found corporate foundations and corporate giving programs accounted for $9.4 billion of the total relief funding in 2020 – or 44% of all giving. That’s something to celebrate!
Eligible students at the University of Alaska Anchorage can get a membership at no cost to them to the national Public Relations Student Society of America. The organization prepares students pursuing a career in public relations and communications to be workforce-ready when they graduate by providing them access to local and global resources, including connection to a network of peers and mentors.
If you’re familiar with the Associated Press Stylebook, then you know how vital this resource is to journalists and other writers in the communications field. Here at Thompson & Co Public Relations, we use this guide daily along with the Alaska Native Studies Council Writing Style Guide. Just like the AP Style Book, it helps resolve questions of usage, punctuation, and standard publishing style. It also tells you everything you need to know about writing for Alaska Native communities.
From Atlanta to Anchorage, eight leaders from PRSA’s Counselors Academy share their 2021 expectations for agency leaders and senior communications managers. Enjoy the sage advice from these leaders who have succeeded at converting disruptions into opportunities.
Anyone else wondering how it’s already the holiday season? If you’re looking at your calendar and realizing that the holidays are just around the corner, don’t panic! Our gift guide makes it easy to pick out the perfect gift for friends, family and everyone in between.
We look forward to participating in the Aurora Awards every year. While helping our clients achieve their goals feels like a victory itself, being recognized for our hard work is an amazing bonus! The Aurora Awards, put on by the Alaska Chapter of the Public Relations Society of America, is an annual competition that awards public relations campaigns that successfully communicate a message using a variety of different programs and tools. PRSA also offers Awards of Excellence for public relations tactics, with categories such as social media or video material. Each year, T&C submits multiple entries for a range of categories.
Ariel Walsh-Amand, Ally Day, Bri Kelly and Kailee Wallis take on new leadership roles at local agency
September 2, 2020
ANCHORAGE, Alaska — While most PR jobs are held by women, they account for only a small percent of senior leadership positions in the industry. That’s not the case at Anchorage-based (and woman-owned) public relations firm Thompson & Co. Public Relations, where four women leaders will take on new roles. Ariel Walsh-Amand and Ally Day will help lead the agency’s executive strategy, and Bri Kelly and Kailee Wallis will contribute to the agency’s senior management team.