How to create social content that wins

We have the cure to those headaches around content planning for 2023 — this blog! It can be difficult to come up with a brilliant idea for every piece of social media content you make; and with platforms being so saturated, it’s hard to find a strategy that works. When we hit a creative wall, we return to this strategy technique time and time again to create social media content that will win your audience over.

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Easter eggs Taylor Swift left on Midnights for PR professionals

As passionate music lovers who are constantly rocking out in the office’s “Party Pod” and sharing favorite songs in the agency’s dedicated “Tunes” Slack channel, the T&C team contributed heavily to Taylor Swift’s “Midnights” breaking records as the most streamed album within 24 hours of its release. The records didn’t stop there — she also became the first artist to claim all Top 10 slots of the Billboard Hot 100 chart.

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5 budget extending Q4 investments

Each year when the calendar turns to the fourth quarter, budgets move even higher up everyone’s priority list. How are we tracking against this year’s budget? What is the plan for next year?

Sometimes we are more efficient than we anticipated, or maybe we had tactics throughout the year that got nixed or shifted in scope. For whatever reason, some years we find ourselves headed into Q4 with budget surplus. Understandably, some companies are looking at the economic environment and pocketing any savings they can find. There are ways, though, to spend your dollars before the end of the year while providing long-term, strategic value.

1. Crisis planning and media training.
2. Social media audit.
3. SEO audit.
4. Review DEI progress.
5. Research.

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Thompson & Co. Public Relations recognized nationally as a Top 100 agency

The Anchorage-based agency earns annual industry honor alongside global PR powerhouses

 

ANCHORAGE, Alaska – Thompson & Co. Public Relations, a woman-owned public relations agency based in Anchorage, was named to PRNEWS’ 2023 Agency Elite Top 100. Each year, PRNEWS recognizes 100 public relations and communications companies in the United States as the most innovative in their field of work. T&C shares the honor with global brands and powerhouses like FleishmanHillard, The Brand Agency and APCO Worldwide, among others.

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Ethics in PR

Building and maintaining credibility, trust

Ethics, it’s common sense, right? But, when it is the driving tenet of our profession, it can’t be taken for granted or assumed. When our work relies on our ability to uphold public trust and our workplace is a digitally connected, interwoven space that includes anonymous mouthpieces of misinformation and owned media, it’s as important as ever that we continue to advocate for the adherence to a code of ethics and civil discourse.

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A Q&A with T&C’s 2022 summer interns

This summer, Thompson & Co. Public Relations brought on two interns, Charlotte Flynn and Owen Umatum. We’re so grateful for their help and excited to send them off with experience for the future! If you’ve ever wondered, “what does an intern do at a public relations agency,” or, “is an internship at T&C right for me,” keep reading to learn more about Charlotte’s and Owen’s experience this summer.

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Jennifer Thompson named leader of PRSA’s Counselors Academy

Two new members named to 2022 Executive Committee and Officers Announced

NEW YORK (April 19, 2022) – PRSA, the nation’s leading professional organization serving the communications community, announced today that Jennifer Thompson, president and CEO of Alaska-based Thompson & Co. Public Relations, has been named the 2022 Chair of PRSA’s Counselors Academy, which focuses on the business and leadership of public relations agencies. In addition, the group named two new members to its Executive Committee and announced its 2022 officers.

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PR trends to know in 2022

With the world of communications always changing, businesses must make sure they stand out in a crowded field. One way to do that is by staying up to date on the latest trends in public relations, digital marketing, and social media. Here are a few trends to keep in mind for your communications strategies in 2022 and beyond.

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Digital Advertising 101: How brands can use digital advertising to do more than sell

Welcome to Digital Advertising 101, your crash course on what digital advertising is, why you should use it and how to start your campaign. Before we dive in, let’s take a step back. What is digital advertising? Digital advertising can mean everything from the graphics that appear on the tops and sidebars of websites to the top Google Search results, clips that play before a YouTube video, ads that play on your favorite music and television streaming services and social media advertising. While these things have traditionally been used as a tool for marketing departments to sell a product, they can also be a very effective tool in the public relations toolbox.

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How will Apple’s iOS 14.5 release impact digital marketing?

What marketers need to know right now

There has long been some concerns about how Apple’s iOS 14.5 update will impact digital marketing, specifically advertising, and what digital marketers need to do to adapt moving forward. If you’re looking for a deep dive into this topic, look no further. But before we dive into the really technical stuff, here’s the high-level overview.

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