CASE STUDY: PRINCESS LODGES
Princess offers the opportunity for people to experience the destinations they marvel at on the Instagram feed of their favorite travel photographer. Thompson & Co. has been highlighting that fact for nearly eight years. T&C develops the social media presence, creates weekly blog content and distributes press releases on new travel products for Princess, as well as its additional brands, Westmark Hotels and Gray Line Alaska. In 2015, T&C launched a national campaign for Princess Cruises that featured Princess Alaska Lodges’ distinctive Alaska locations. The campaign focused on the lodge’s ability to provide guests with the freshest, locally sourced Copper River salmon just hours after harvest. It was a five-star effort.