Navigating media relations for a media client.

CASE STUDY: HOFFMAN MEDIA

Thompson & Co. began working with Birmingham, Alabama-based Hoffman Media in 2017. The publisher of 11 magazines and a number of book titles, Hoffman Media – used to being the press – was ready to earn more media attention itself. The agency developed a plan to position key members of the Hoffman Media team as experts in baking, cooking and other lifestyle trends.

MEDIA RELATIONS

Out of its Houston and New York City offices, T&C has utilized its media relationships nationally and in the Southeast region to garner Hoffman Media placement on local television shows such as “Talk of Alabama” and “Good Day Arkansas” to having client Brian Hart Hoffman appear as a baking expert on NBC’s “TODAY.”