CASE STUDY: ALASKA MEDIA ROAD SHOW
Thompson & Co. has been coordinating Alaska’s tourism public relations program since 2000. In 2002, T&C was asked to develop a creative solution to generate a more substantial revenue stream. This is how the Alaska Media Road Show was conceived. The three-day event aimed to increase awareness of Alaska as a travel destination.
The road show offers both media and Alaska tourism partners the chance to pitch travel-related stories and exchange information during 15-minute speed-dating type appointments, and at numerous social gatherings. The most recent iteration was held in Lake Las Vegas, Nevada.