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My Life Today: A Cancer Survivor Series  

When Anchorage and Valley Radiation Therapy Centers (AVRTC), the state’s most advanced radiation oncology treatment, wanted to let prospective patients, families and providers know about benefits of their services, they let their patients do the talking. Their stories of why they needed to beat cancer were far more powerful than the technology that made it possible. (Click image to view videos.)

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Video testimonials allow for an immediate, human connection with your customers. While an invaluable asset to business success, more often than not we see customer testimonials in a static, written form on websites across the Internet. While any form of customer testimonials is better than none, here are reasons why video testimonials will help your business stand out:

Credibility

Video testimonials are raw and honest. They erase the often invisible barrier between a business and potential customers, eliminating doubt and uncertainty while nurturing an atmosphere of trust. It is far more difficult for a customer to appear fake through a video testimonial than through its written counterpart. In turn, viewers watching your testimonials feel connected to the work you do, which may be the deciding factor in turning them into a future customer.

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Memorable

The excitement in a voice. The dimples in a smile. The gleam in an eye. People remember these scenes. In fact, Ninety percent of information your brain absorbs is visual, and that visual information is processed 60,000 times faster than text. When you see a satisfied customer’s face and the emotion he/she is portraying, you create an immediate bond with the company behind that face. Someone is far more likely to recall watching a video testimonial about how superb a product or service was than to recall reading a line of text about the same thing. While written testimonials can be easily overlooked or ignored, video testimonials add a dynamic element to your business’s credentials that peek interest among viewers. Video testimonials are a great way to bring positive online reviews directly to your potential customers. Seventy nine percent of consumers say that they trust testimonials as much as personal recommendations.

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Gain Exposure

From an analytical standpoint, video testimonials simply help your business get discovered faster. Companies using video enjoy forty one percent more web traffic from search than non-video users. A video testimonial adds a unique component to your business that can help you stand out among the competition, and it will enable your site to place higher among search engine rankings. In addition, video testimonials enable a customer’s experience to become shareable across social media. This can further increase circulation and SEO rankings, which leads to more hits and more business.

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