Bursting with local culture, beautiful landscapes and endless opportunities for adventure, Alaska is a special place that deserves its own kind of news. As the world continues to evolve, everything moves at a seemingly faster pace. Access to information has never been easier; but, with so much information at our disposal, time to consume it remains a hot commodity.
A recent study by the Pew Research Center revealed that 62 percent of adults in the U.S. now get their news via social media. More print publications are responding by moving toward digital subscriptions. In the click of a button, we can access news from all over the world. Filtering through endless amounts of information to find articles pertinent and timely to personal interests is a growing challenge.
People want news that is relevant, easy to read and easy to share. At T&C, we recognized that challenge and worked with The 100 Companies, an international PR publishing network, to develop a short and sweet solution to accessing interesting, local content – The Alaska 100. With nearly all Alaska-specific content, The Alaska 100 delivers 100-word stories and 100-second videos in an e-newsletter every other week.
With The Alaska 100, readers stay in touch with community events, travel and tourism trends, restaurant openings, nonprofits, business news and more. Last month, T&C celebrated the kick-off of The Alaska 100 with a cocktail launch event at Muse in Anchorage, and we now have more than 15,000 subscribers!
If you are not yet receiving The Alaska 100, make sure you sign up here. In addition to the e-newsletter, content is available at TheAlaska100.com as well as on social media channels including Facebook, Twitter, Instagram and LinkedIn.
– Megan O’Malley, Houston office