When we set up an editor briefing for our client Bicycle Adventures with an editor at SELF, we went in armed with story ideas. The idea of giving away one of Bicycle Adventures’ vacations to readers came up briefly at the end, but we are certainly glad we pursued it! The magazine promoted the trip giveaway in its print edition, on its website, in weekly emails and on social media for a full month. Bicycle Adventures’ trip not only reached nearly 4 million readers, but the company also received all entrants’ emails = thousands of new prospective clients.


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