Thompson & Co. also did more localized outreach surrounding the Iditarod Trail Committee and its impact at the local level. The agency worked with KTVA to feature the Iditarod for its weekly Workforce Wednesday series on KTVA. KTVA’s Daybreak team interviewed Stan Hooley, executive director of the Iditarod Trail Committee, about what it takes to put on a race of such magnitude and what the economic impact of the Iditarod is on the state. The resulting piece was posted online and ran on the station’s morning show.

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