Thompson & Co. worked with H&M, an international clothing retailer, to launch the brand’s first Alaska store in Anchorage. The agency worked with H&M’s local and corporate teams to distribute press releases and pitch media; coordinate and staff a special VIP preview evening at the store; and handle all media relations on grand opening day. From a live shot at 6 a.m. to discuss the economic impact of retail outlets to print coverage in the state’s largest newspaper, both the media preview day and grand opening event garnered press in Anchorage media outlets across the board and select outlets statewide.


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