T&C developed a winter press trip for travel writer Pico Iyer in 2017 to fulfill his dream of seeing the northern lights. He traveled to the state in January on ATIA’s behalf and spent a week in Fairbanks and the Anchorage area, but he never saw the aurora. He wrote this Financial Times’ story on Fairbanks’ winter Japanese tourism market. It ran in the Times’ weekend travel section and online in Feb. 2017, and was published by the Weekend Australian newspaper in print and online in April 2017 as well.