Thompson & Co. was selected by Cabela’s Inc. to assist with the grand opening of the company’s first store in Alaska. The agency worked with the Cabela’s local and corporate teams to conduct media training for designated spokespeople; distribute press releases and pitch media; coordinate and staff a special media preview day at the store; and handle all media relations on grand opening day. From a live shot at 6 a.m. to evening tours with local bloggers, both the media preview day and grand opening event garnered press in Anchorage media outlets across the board and select outlets statewide. Read the full story here.


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