In advance of the 2016 Iditarod, Thompson & Co. worked with the Iditarod Trail Committee to identify specific themes and topics for national media outreach, including its new behind-the-scenes tour called the Burled Arch Extravaganza. This VIP experience of the entire race was placed in a travel feature for the New York Times in February 2016.

Read the full story from The New York Times here.

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