As a leading luxury tour provider, Ker & Downey enlisted Thompson & Co. in the summer of 2016 to assist with the launch of its customizable, private journeys to Cuba. This initial project led to Ker & Downey hiring Thompson & Co. as its full-time PR agency in 2017. Thompson & Co. provides Ker & Downey with ongoing media relations support, strategic council and Google Analytics tracking. Throughout the initial campaign and as a result of the continued relationship, Thompson & Co. has secured placements in luxury travel publications such as Bloomberg, Departures and Robb Report. The partnership has already created 37:1 return on investment for the client based on ad-value equivalency data.