Thompson & Co. handles all national and instate public relations for the Alaska Travel Industry Association, the nonprofit industry organization that manages the State of Alaska’s marketing program and promotes Alaska as a top travel destination and one of the state’s major economic forces. Work on the account includes national media outreach and assistance; social media management; editorial briefings with national travel editors, writers and freelancers; and crisis communications. Thompson & Co. has had the Alaska tourism account since 2000 and continues to work to promote Alaska as a premier travel destination.