Huna Totem Corporation
Thompson & Co. has worked with Huna Totem Corporation for more than 15 years on everything from media relations and press kit development to press trip management. As Alaskans and long-time partners, we are quick to develop and share the company's messages.
Media Relations
The Challenge
From cruise lines and travel media to Alaska tourism professionals and company shareholders, Huna Totem Corporation relies on Thompson & Co. PR to help keep all of its various audiences informed of major announcements. T&C recently orchestrated an announcement to all audiences when Norwegian Cruise Line donated a parcel of waterfront property in Juneau to the corporation.
The Approach
T&C edited and distributed a press release on behalf of Huna Totem Corporation to announce the land donation. Timed to immediately follow NCL's release, T&C was able to assist Huna Totem in crafting the message that was important for its audiences to hear.
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Media Relations
With any news release or media pitch, T&C is focused on reaching the media outlets that a client's audiences will hear, read or watch. For Huna Totem Corp. that means reaching local Alaska media read by shareholders and industry professionals; travel trade media read by cruise executives; and national travel media read by travelers. We tweak the release slightly for each audience to ensure each message speaks to their interests.
