Facebook frames

Facebook frames can take your well-thought-out social media campaign to the next level. If you’re not nodding your head already, you might be wondering what exactly a Facebook frame is. Users who want to support a cause or sports team, or celebrate a holiday, for example, can change their profile photo for an allotted amount of time by utilizing a frame. Frames can also be used within the Facebook camera app much like filters on Snapchat. … READ MORE

Alaska100_launch_group

Bursting with local culture, beautiful landscapes and endless opportunities for adventure, Alaska is a special place that deserves its own kind of news. As the world continues to evolve, everything moves at a seemingly faster pace. Access to information has never been easier; but, with so much information at our disposal, time to consume it remains a hot commodity. … READ MORE

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My Life Today: A Cancer Survivor Series  

When Anchorage and Valley Radiation Therapy Centers (AVRTC), the state’s most advanced radiation oncology treatment, wanted to let prospective patients, families and providers know about benefits of their services, they let their patients do the talking. Their stories of why they needed to beat cancer were far more powerful than the technology that made it possible. … READ MORE

VoyageHouston_LizBaker

Thompson & Co. Public Relations VP Liz Baker recently sat down with Voyage Houston, an online publication that fosters collaboration and support for small businesses, independent artists and entrepreneurs and local institutions. … READ MORE

Why we should think Big Picture

In public relations, an ongoing challenge is to identify media angles for our clients that are relevant and timely. Sometimes it’s straightforward—a client may have a new service or an upcoming event that provides reporters with a news hook. But more often, developing unique story angles takes creativity and a big-picture mindset, pulling back the lens a bit to use our “outsider” perspective to identify good opportunities for clients. … READ MORE

tw chat

For my non-tweeting companions, you might be wondering what exactly a Twitter chat is. Although it sounds like a conversation between birds, it is actually a social media tool that can drive important engagement to your brand and direct consumers to your brand’s website. A Twitter chat is a scheduled conversation that is marked by a #hashtag, so that everyone can follow along and join in on the conversation. From travel-themed chats to eccentric foodie conversations, Twitter chats have a range of topics you can find to fit your brand’s message. For PR firms, Twitter chats have become an integral part of social media, allowing for a very organic approach to engage with consumers and the media. … READ MORE


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